Change your color, keep your hair.

Color is the hardest thing to imagine and the most expensive to undo. Each shade here has its own page covering the undertones it flatters, the seasons it belongs to, and what it costs you in upkeep.

Try these on your own hair iPhone & Android
Wavy shoulder-length bob in a warm mid-brown with golden caramel light running through the waves Trending

Caramel

Glossy blunt bob in a rich medium-dark chocolate brown with a soft warm shine along the crown Trending

Chocolate Brown

Sleek chin-length bob in mahogany — a glossy red-brown with a cool violet-red cast through the smooth lengths Trending

Mahogany

Wavy bob in a deep blue-based cherry red, near-black at the root and vivid crimson through the mid-lengths and ends

Cherry Red

Chin-length wavy bob in espresso — near-black depth with a soft brown reflection where the light hits

Espresso

Shoulder-length wavy bob in a warm bronze brown, with burnished gold-brown ribbons lit through the mid-lengths and a deeper root

Bronze

Shoulder-grazing waves in deep burgundy — a near-black wine red with visible violet where the light catches

Deep Burgundy

Dark brunette wavy bob with warm caramel balayage highlights framing the face and brightening the ends, roots left dark

Caramel Highlights

Wavy chin-length bob in dark auburn — a red-brown deep enough to read almost black away from the light

Dark Auburn

Wavy brunette bob broken up by warm honey highlights, concentrated around the face and through the mid-lengths

Honey Highlights

Softly waved bob in a saturated warm copper, bright penny-red with high shine through the crown and waves

Copper

Long loose waves in honey blonde, deeper at the root and warm buttery gold through the mid-lengths and ends

Honey Blonde

More hair colors in the app the catalog keeps going →

The rest of the shades are in the app.

A shade earns a page here when there is something to say about it — the undertones it flatters, what it costs you in upkeep. The rest of the color library is in the app, on your own hair rather than a swatch.

See every shade on your hair

One selfie, renders in under ten seconds.

FAQs

How do I pick a hair color for my skin tone?
Match the undertone, not the shade name. Warm skin — golden, olive, peachy — sits well under caramel, honey, copper and chocolate. Cool skin, which reads pink or blue-toned, is flattered by ash, espresso, burgundy and true black. Neutral skin can wear both. Each color page here lists the undertones it suits, and the app can read yours from a selfie.
Which hair colors need the most upkeep?
Anything much lighter than your natural color, plus vivid reds. Going blonde from dark hair means root touch-ups every four to six weeks; reds fade fastest of any shade and need color-depositing care between salon visits. Shades close to your natural depth — caramel on brown hair, espresso on black — grow out with the least visible line.
Can I see a hair color on myself before dyeing?
Yes. Upload one selfie in the app, pick a shade, and it renders that color on your own hair while keeping your cut and texture, which is a far better preview than a swatch or a photo of somebody else.

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